“We have the traditional favourites in store like Barbie dolls and accessories, drink bottles, mugs, fleece throws, toothbrushes, press on nails, bandages, super sticker books, tumblers and snack plates.” Our best-selling products so far are the Barbie drink bottles and gift box mugs.” “Sales are strong, 40 per cent better than expectations. “Coles launched a special edition Barbie range at more than 750 supermarkets last Wednesday and much like the incredible popularity of the movie, our customers are tickled pink by the range.” General Manager for Non-Food at Coles, Debra Galle claimed sales of Barbie products sold were around 40% higher than expected. The craze is even causing retailers who were locked out of selling merchandise, to cosy up and start decorating store windows with pink fashion and clothing, attempting to lure in customers. Mattel, the maker of Barbie, even signed over 100 branding and merchandising licences, and “Barbiecore” Google searches have rose 335% worldwide since May. ‘Barbie’ was a “retail hit” long before the movie came out, thanks to the hype surrounding the film, and the publicity it drove for months prior to the global cinema release. It even created a consumer wave that retailers want to keep on top of, filling stores, catalogues, and store windows with official Barbie merch, or anything pink.Īustralia actor Margot Robbie has become a huge sales driver for Australia’s $400 billion retail sector, just as living costs, interest rates, and rents keep rising. ‘Barbie’ shocked even Hollywood studio executives gaining a whopping $1.16 billion in ticket sales in just the first few weeks of opening. Retailers have been under pressure and are now hopping aboard the Barbiecore bandwagon, in an attempt to sell everything from dolls, to pyjamas, phone cases, perfume and more, as the latest film release becomes a retail sensation.
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